Leveling the Search Engine Marketing Playing Field
by: Mark Keller
How is it that the largest auction site in the world can have listings on the search engines that are literally feeding it dynamic content from the site when what shows up when you click on the link is the site's home page?
That and a few other techniques of the trade will be discussed in this article. So if you are interested in taking your SEO or SEM for that matter, to the highest level possible join me for, "Leveling the SEM Playing Field."
There are so many different ways to go about getting higher postioning on the search engines these days that aren't discussed or are thrown out the door as they are not "White Hat" seo techniques. Why limit your self? Two colors don't make a rainbow, it is a whole spectrum of colors existing and flourishing side by side that makes the rainbow vibrant with color. So at least entertain the thought that there might actually be other ways of promoting your site while still staying ethical.
One of the more popular techniques that is catching on today is search engine cloaking. People don't understand me when I say things like, "Yes, my site delivers highly targeted material to my customers, without flooding the search engines. And yes most white hat SEO's call what I do cloaking." It is so funny especially when people complain about your high rankings to you. It almost seems more like a compliment to me, rather than the threat that it was meant to be. I just write back, "Thank you, and may your ventures in the search engine marketing marketplace be as successful as mine are." Cloaker programs have really come a long way in the last few years. They now have it down to a science so that they can track new spiders, detect new robots and redirect users to the page that the webmaster intends for the user to see. But the part of search engine cloaking that I don't get is the fact that you can outsmart a robot, but you can't outsmart a person, client, or potential customer, and if you could fool people into coming to your website over a more relevent one then where are the ethics in that?
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Leveling the Search Engine Marketing Playing Field
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